2024 總統大選 — 從跨縣市行程到制度化工作流｜作品案例

2024 年的角色是文宣部，主要負責平面影像。

跟 2022 的台北市長選舉相比，這次的尺度與壓力完全不一樣，工作的核心議題從「現場怎麼拍」變成「整個工作流怎麼安排」。

跨縣市行程的工作流挑戰

總統選舉的行程不在一個城市內。一天可能要從南到北、從都市到鄉鎮，交通工具會在不同段落切換：高鐵、車隊、步行、甚至接駁船。

每一次交通工具的轉換，都是一個工作流斷點：

上車前還在發前一場的照片，下車馬上要進下一場的現場
設備在行進中怎麼快速備援、怎麼即時過檔
卡在交通的空檔，要怎麼把已拍的素材在路上修完、傳完

這些不是靠個人努力可以撐過的事情。只能把流程拆得很細，每個段落都設計好「在這個情境下我們做什麼」，靠制度而不是靠人。

即時出圖的壓力升級

縣市長選舉，即時出圖已經很高壓 — 候選人剛說完一句金句，社群就要拿到對應畫面。

總統選舉再加一層：外媒。

外媒不會給你規格清單慢慢挑，他們的需求很單純：照片要的很快。一個現場剛結束，他們就在等了。常常同一個畫面，我們要同時交給：

內部社群即用素材（豎版、橫版、純畫面、加字版）
國內媒體新聞稿用照（高解析、未調色 + 已調色兩版）
外媒（速度優先，越快越好）

這些不是一個攝影師可以靠快手解決的。我們在這個階段把工作流真正磨成熟，包含現場分工、即時過檔、預設調色 preset、分流交付管道。

工作流磨成熟的副作用

選戰結束後我們意外發現：這套為總統大選打磨出來的工作流，後來可以遷移到所有「不可重來、高壓、多方等素材」的場景。

2025 雙北世壯運閉幕典禮：萬人體育場、煙火只放一次
企業上市發表會、國際區塊鏈活動、年度大會：每場都有「當下不交付就過期」的關鍵畫面

同一套方法，不同場域。

兩屆選舉的累積關係

如果說 2022 的隨車人員時期累積的是「對選戰節奏與決策邏輯的肌肉記憶」，那 2024 就是把這份肌肉記憶轉化成可規模化、可委派的制度。

從個人能力，變成系統能力。這也是後來「出口影像」之所以能撐住高壓現場服務的底層原因。

English

In 2024, I worked with the presidential campaign’s communications team, primarily responsible for still photography.

Compared with the 2022 Taipei mayoral election, the scale and pressure were on an entirely different level. The core challenge shifted from “how do we shoot this scene” to “how do we redesign the entire workflow.”

The Workflow Challenge of a Cross-County Schedule

A presidential campaign’s schedule isn’t confined to a single city. A single day could span from south to north, from urban centers to rural townships, with transportation switching mode at every leg: high-speed rail, motorcade, on foot, even a shuttle boat.

Every transition between modes of transport was a potential break point in the workflow:

Still sending photos from the last stop while boarding the vehicle to the next one
Backing up and transferring files on the move, in real time
Using dead time in transit to finish editing and sending material already shot

None of this could be solved through individual effort alone. The only way through was to break the process into fine-grained steps, define exactly what to do in each situation, and let the system — not the individual — carry the load.

The Pressure of Real-Time Delivery, Raised a Level

At the mayoral level, real-time delivery was already high-pressure — the moment a candidate landed a soundbite, social media needed the matching image.

At the presidential level, add another layer: international media.

International outlets don’t hand you a spec sheet to work through at leisure — their requirement is simple: get the photo out, fast. The moment an event wrapped, they were already waiting. Often the same shot had to go out through multiple channels simultaneously:

Ready-to-post social assets (vertical, horizontal, clean, and captioned versions)
Domestic press photos (high-resolution, both unedited and color-graded)
International media (speed above all else)

No single photographer could keep up with this by working faster. This is the phase where we truly matured the workflow — covering on-site division of labor, real-time file transfer, preset color grades, and channel-specific delivery pipelines.

The Side Effect of a Mature Workflow

After the campaign ended, we discovered something unexpected: the workflow we built for the presidential race could migrate to any scenario that was high-stakes, unrepeatable, and had multiple parties waiting on the same material.

The 2025 closing ceremony of the World Masters Games in Taipei/New Taipei: a stadium of ten thousand people, fireworks that fire only once
Corporate IPO launch events, international blockchain conferences, annual company summits: every one has a defining moment that expires the instant it isn’t delivered

Same method, different arena.

What Two Elections Built On Each Other

If the 2022 embedded-crew period built muscle memory for campaign rhythm and decision-making logic, then 2024 was where that muscle memory turned into a system — scalable, delegable.

From individual capability to institutional capability. This is also the underlying reason Tzukao has been able to hold up under high-pressure, live-event work ever since.